Should A Aspiring Influencer Friend Cease Using Me for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates video blogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her create material.

I’m grateful that she has helped me with my career in design, but I don’t want our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being recorded, altered, or posted for an audience. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on TikTok who execute that aesthetic of informal, self-made content creation.

Creating content is my version of living actively: observing the details, posting them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a chance to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the content we make together can get us: an opening. I understand not everyone likes being filmed, but sometimes unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends support one another in minor capacities. My assumption was filming a short video now and then would be fun for her. Creativity flourishes in partnership, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s personal space.
Ankit, 26

Marielle might love making content and displaying her life publicly, but it isn't for everyone. It was kind she has assisted her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some authentic memories, where genuine feelings are stored, not online archives. Even public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The answer lies not in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Brian Fletcher
Brian Fletcher

Tech journalist and digital strategist with over a decade of experience covering UK tech innovations and startup ecosystems.