Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Former PM's Audition for Make America Great Again

Liz Truss, kicked off the premiere of her YouTube show with a promise to expose "those with ill intent" working to undermine Britain, the US and Europe. Truss elaborated she would uncover how an "worldwide alliance of leftists operate to subvert democracy and the public's choice."

"We're going to look at the political movement of Donald Trump and observe how it can be replicated in Britain," Truss declared. "We'll be talking to the key figures of the Trumpist political sphere."

Before the program's debut, there was a notably ardent backer. "This represents the dawn of a sort of revolution," said veteran reporter John Solomon. The right-leaning Just the News platform will publish the former prime minister's new audio shows.

Forging Alliances in the Maga Media Ecosystem

Compatriot supporters, featuring a advisor linked to Reform UK, assisted in her launch the Truss's program. Its staging is adequate, though simple. The show has attracted ten thousand followers in her first week and her debut had 67,000 views across the same period.

It is a small opening, but in partnering with Solomon, she is being entering a well-developed political media sphere producing and amplifying Maga talking points. Its obsessions encompass accusations of information control by the mainstream media and a aim to remove a so-called administrative state – a force that she attributes her downfall to for the swift end of her disastrous time in office.

"Solomon's outlet is not widely recognized beyond the pro-Trump media sphere, but it does have influence there, primarily thanks to its founder, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even interviewed the former president," commented an anthropology expert, who has analyzed the Make America Great Again phenomenon.

A Controversial Partner

Her effort to bring the pro-Trump media model to the UK has aligned her more closely to controversial figures such as Solomon.

He set up the platform following scrutiny after he was accused of promoting false stories about Biden's anti-corruption work in the Ukraine, as well as controversial stories about the former US ambassador to Ukraine.

Solomon's reporting were repeated within the conservative press, with the journalist appearing as a regular guest on the prominent Fox News program. Donald Trump boosted Solomon's reporting.

The journalist published the reports about Ukraine in a number of opinion pieces for the outlet the Hill, where he was moved to a columnist role following internal criticism regarding his reporting. His narratives were central in Trump's pressure for the officials in Kyiv to probe the Bidens in 2019. These actions culminated in impeachment proceedings against Trump. The Senate later found not guilty the then-president.

Not long after Solomon left the Hill in October 2019, the publication revealed it was performing a assessment of his columns concerning Ukrainian matters. It concluded Solomon had relied on unreliable sources and stated he "failed to identify crucial information about key Ukrainian sources, specifically the fact that they had been formally accused or were being probed."

Joining the Network

The journalist's personal media appearances are a sign of the political media environment Truss is joining. He talked about his support for the program on a program he presents on the right-wing channel, a political media platform that is where you find the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also features. Truss has already interviewed Steve Bannon on a debut installment.

Through her association with Solomon and Just the News, she has become a minor player in a broader ecosystem of pro-Trump platforms that often amplify each other's content.

His personal broadcasts have repeatedly hosted personalities such as commentator Mike Benz, a political voice whose disparagement of the US Agency for International Development was used by the X owner as grounds for shutting down the international development organization.

A Cross-Border Foray

While Truss's stilted style and professional woes have drawn derision in Britain, a number of stateside commentators are taking seriously her efforts to rebrand as a British branch of the Maga media.

"One must regard individuals such as her with seriousness, despite the fact that you may not want to take them literally," stated Rob Flaherty, who served in the Biden administration.

"Observers witnessed how in the recent campaign Donald Trump utilized that ecosystem to disseminate his views. Undoubtedly that network exports and influences debate overseas. It looks relatively clear to me that the environment in the Britain are comparable to what allowed this non-mainstream media network to flourish in the US."

Professor Alan Finlayson, said the digital right-wing media sphere was already having an impact in the UK.

"The internet knows no borders," Finlayson remarked. "There's a kind atmosphere within which ideas travel – at times manifesting in radical ways and occasionally in softer tones – but which is interlinked."

Hinton said the growth of the internet-based right wing in the UK recently meant the "chance to have a growing impact is substantial."

A Transatlantic Ambition

"The former PM and the Reform UK leader recently appeared at the Conservative Political Action Conference, where I watched as they echoed Make America Great Again rhetoric ahead of the {king of Maga|

Brian Fletcher
Brian Fletcher

Tech journalist and digital strategist with over a decade of experience covering UK tech innovations and startup ecosystems.